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The digital platform that generates commerce for black-owned businesses every day

Black-owned businesses experience a spike in traffic around Black History Month and Black Friday but the rest of the time they can be overlooked. Timanni Walker, Strategy Director at BBH New York, explains how Google and US Black Chambers Inc. teamed up to create a year-round marketplace for Black-owned business owners – Black-owned Friday Every Day. To boost the initiative, BBH USA created an interactive music video featuring Ludacris, with shoppable products from over 70 Black-owned businesses.

Walker felt that the campaign lent itself naturally to music video promotion. She explains, “Ludacris was the right choice for this campaign,” as a business-owner who understands the risks and demands that come along with starting out on your own. Walker stresses that the campaign is about moving away from supporting Black-owned businesses out of “pity” on specific cultural days, but connecting the consumer with the very best businesses that should be first choice every day of the year.

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Empowering indigenous Australians and allies with a brand celebrating Blak excellence

From birth, the odds are stacked against Indigenous Australians, who don’t see Indigenous role models celebrated on a large scale. Rapper Nooky and R/GA Australia’s Ben Miles talk to us about their platform, We Are Warriors, and explain the organisation owned and run by Indigenous people fixing the imbalance in representation. By putting a spotlight on Blak excellence, We Are Warriors shows younger generations of Indigenous people that the sky's the limit.

Collaborating with allies, organisations, and the world’s biggest brands was key for the movement to reach people and shift the narrative. An important moment came with the launch of WAW’s Blak Powerhouse. The powerhouse opened its doors to over two thousand people on Australian Independence Day, bringing the WAW movement into people’s minds on a chequered day in the country’s history. The branding incorporates the Australian national flag with a bold, fearless colour palette to create visual appeal for young Indigenous kids who want to associate with a socially-conscious, bold design that is unashamedly itself.