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Samsung Unfear
- Creative TransformationProducts
- DigitalHealth & Wellbeing
- DirectInnovation
- DigitalUse of Technology
Globally, 70 million people are on the autism spectrum. Many of these people suffer panic attacks due to hyperacusis – hypersensitivity to specific noises such as barks, sirens, or construction works. Noise cancellation headphones have historically been the only option, yet they can end up isolating people and depriving them of freedom. Aware of this, Samsung developed Unfear, an advanced artificial intelligence app that filters and suppresses in real time only those noises that affect the sufferer in order to protect, relax, and help them to listen live with nothing to be afraid of.
Lead
- Acid Tango
- Cheil Spain
Client
- Samsung
- Samsung España
Country
- Spain
Brand
- Samsung
Advertising Agency
- Cheil Spain
Design Agency
- Acid Tango
Production Company
- Acid Tango
- Somos 5
Case Film Production
- Somo 5
Client (Individual)
- Alfonso Fernandez Iglesias
Project Manager
- Andres Rafael Moncada Teixeira
Agency Producer
- Alberto Sánchez
- María Jimenez
Art Director
- Aitor Carreira
- Andrea Pissarro
- Jessika De Freitas
- Jesús Davila
- Julen Urquia
- Lorena Velazquez
- Natalia Oltra
Copywriter
- Adriana Hernandez
- Alba Blanco
- Andrea Hernándo
- Julen Borge
- Markel Otsoa
Creative
- Yerai Gomez
Client Director
- Jaime Arostegui
Creative Director
- Eduardo Vea Keating
- Jaime Arostegui
- Jaime Azurmendi
Creative Supervisor
- Tanis Bollain
Executive Creative Director
- Alejandro Di Trolio
Global Chief Creative Officer
- Malcolm Poynton
Global Creative Director
- Malcolm Poynton
Social Media & Content Marketing
- Paloma Medrano
Social Media Executive
- Paloma Medrano
Account Supervisor
- Lucas Vilela
Agency Project Manager
- Andres Rafael Moncada Teixeira
Head of Social Media
- Guillermo Frutos
- Creative TransformationProducts
- DigitalHealth & Wellbeing
- DirectInnovation
- DigitalUse of Technology