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Are You Press Worthy?
- PRDigital & Social
- DigitalUse of Data
- DigitalPromotional Websites
- DigitalUser Participation
- Graphic DesignData Visualisation
Press coverage of missing people is biased against people of colour, with young white women covered extensively – a failing often termed 'Missing White Woman Syndrome'. To fight this imbalance and push for equal coverage, Columbia Journalism Review launched AreYouPressworthy.com, an online tool where users enter their demographic information to see how much press coverage their story would attract, and from which publications, if they were to go missing. Users were encouraged to tweet their results at journalists and news outlets, starting a conversation about the inequality and bias found in press rooms across the US.
Lead
- TBWA\Chiat\Day New York
Client
- Columbia Journalism Review
Country
- United States
Brand
- Columbia Journalism Review
Advertising Agency
- TBWA\Chiat\Day New York
Production Company
- Redslash
Animator
- Gary Fraser
Associate Creative Director
- David Stevanov
- Pedro Sampaio
Chief Creative Officer
- Amy Ferguson
Colourist
- Stephanie Park
Composer
- Rebecca Riter
Compositor
- Ben Macchiano
- Giulia Bartra
Creative Director
- Jexy Holman
- Nuno Teixeira
- Steven Mottershead
Developer
- Travis Robie
Digital Producer
- Kaitlyn Dutchin
Director
- Talia Mayden
Director of Photography
- Alex Hass
Editor in Chief
- Kyle Pope
Engineer
- Aaron Jaffe
Executive Producer
- Heath Raymond
- Jeff Fiorello
- Tina Lam
- Tricia Higgins
First Assistant Camera
- Craig Helfer
Flame Artist
- Dayung Jo
Head of Production
- Elizabeth Thuvanuti
- John Doris
Intern
- Anne-Charlotte Troppez
Motion Designer
- JungEun Han
Motion Graphics Designer
- Vivian Lee
Senior Copywriter
- Pieter Claeys
Senior Designer
- Gina Pido
Senior Digital Producer
- Steven Mottershead
Senior Producer
- Andrew Manning
- Chloe Heller
- Marc Baill
- Norm Felker
- Sharon Cha
Analytics Director
- Alana George
Business Director
- Brittney Bergeron
Business Lead
- Rosalie Jones
Chief Executive Officer
- Joel Simon
- Nancy Reyes
Chief Strategy Officer
- James Sowden
Communications Director
- Asheden Hill
Director of Business Affairs
- Thalia Tsouros
Diversity & Inclusion Manager
- Carlin Dixon
Managing Director
- John Skeffington
- Shannon Nunn
Producer
- Pietra Cangialosi
- Sarah Healy
- Tess Kennedy
Senior Analyst
- Grace Chen
Senior Business Affairs Manager
- Anne-Camille Charpié
Senior Business Manager
- Sarah Hoffman
Strategist
- Margaret Dick
Strategy Director
- Katelyn Saks
Associate Director, Brand Marketing
- Gabrielle Guidice
Dean
- Jelani Cobb
Senior Colorist
- Mikey Rossiter
- PRDigital & Social
- DigitalUse of Data
- DigitalPromotional Websites
- DigitalUser Participation
- Graphic DesignData Visualisation
Charlotte Mair on Are You Press Worthy? | PR | D&AD Awards 2023
PR Judge Charlotte Mair, Founder and Managing Director, The Fitting Room: “We’re living in an incredibly divisive media landscape – Are You Press Worthy? focused on the data rather than the emotion.”