In Mexico, native communities only have one reliable way to follow their national team’s soccer games: radio. There are 68 native languages spoken in Mexico – and football matches aren't broadcast in any of them. We Believers New York came up with an idea for Corona, the official sponsor of the national team, to reach even the most remote communities. Executive Producer Ornella Jaramillo from DDN Pictures explains how the team sought out the most charismatic local people and aspiring sportscasters to narrate the national team matches over the radio in their native dialects.

Native Sportscasters took home a Yellow Pencil for Casting and, indeed, casting was critical for the acceptance of the project by local communities. Jaramillo describes the challenge of getting native communities to trust the production team when many have previously experienced damaging effects from outsiders. She tells us the key was listening to the needs of the individuals and communities they spoke to and finding ways that the Corona team could give back. Ultimately the campaign’s success drew on the universal language that unlocks passion and unites the country: football.