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Touch Card
- DirectProducts & Services
- CommerceCustomer Journey
- CommercePurchase Experiences
- CastingMicro-Talent & Influencers
- IntegratedLarge Enterprise
Mastercard turned to experts in accessibility, like The Royal National Institute of Blind People (RNIB) and VISIONS, to glean insight into what blind and partially sighted people need most. The brand found that the payment category is somewhere where their needs have been neglected. Low-vision cardholders have had to hack their cards with scissors, hole punchers, and rubber bands, or have had to trust someone to identify their card for them. Mastercard introduced Touch Card as a solution to the issue.
Lead
- McCann New York
Client
- Mastercard
- Beth Dolan
- Gregg Weiss
- Jill Davidson
- John McDonald
- Judy Vigiletti
- Macy Salama
- Nicole Grant
- Patrick Larsen
- Raja Rajamannar
Country
- United States
Brand
- Mastercard
Advertising Agency
- McCann New York
Production Company
- NO6
- Q Department
- Craft New York
Animation & Visual Effects
- MPC London
Audio Production Company
- Heard City
Casting Director
- TBD TBD
Chief Creative Officer
- Adrian Botan
- Pierre Lipton
- Sean Bryan
- Shayne Millington
- Tom Murphy
Creative Director
- Andrew Hajar
- Artur Lipori
- Caro Rebello
- Eduardo Quadra
- Francisco Valenzuela
- Gong Liu
- Jacob Bakkila
Editorial
- NO6
Executive Music Producer
- Eric David Johnson
Executive Producer
- Judi Nierman
Film Production
- MJZ Los Angeles
Global Creative Director
- Caprice Yu
Global Group Creative Director
- Chad Baker
- Ethan Schmidt
- Pebble Goh
- Ryan Paulson
Head of Production
- Aaron Kovan
Integrated Producer
- Katie Henry
Music & Sound
- JSM Music
Music & Sound Design
- Henryboy
- Q Department
Senior Art Director
- Katie Davis
Account Director
- Dayo Ajayi
- Matt Cunnell
Account Supervisor
- Katie Reynolds
- Reid Tuomala
Brand Partnerships Agency
- Carat London
- Ketchum NY
- The Armstrong Partnership
Business Affairs Manager
- Karen Phillips
Chief Client Officer
- Veronica Bertrain
Chief Communications Officer
- Jeremy Miller
Chief Production Officer
- Nathy Aviram
Communications Director
- Victoria Park
Global Strategy Director
- Danielle Noto
- Oriol Bombi
Group Account Director
- Shelley Bowcher
Head of Social Client Services & Strategy
- Jamie Winner
Producer
- Katie Henry
Social Director
- Julia Grasso
Social Strategy Director
- Kim Price
Talent Agent
- Anne Marie
- DirectProducts & Services
- CommerceCustomer Journey
- CommercePurchase Experiences
- CastingMicro-Talent & Influencers
- IntegratedLarge Enterprise