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Accessibility - The Greatest
- CastingMicro-Talent & Influencers
- FilmSocial Commercials Over 30 Seconds
- Sound Design & Use of MusicAdapted Music
- FilmTV/VOD Commercials 31 - 120 Seconds
The Greatest is a short film showcasing Apple’s ongoing commitment to accessibility. It aims to raise awareness of Apple’s accessibility innovations, and was consciously representation disabilities in a new way by celebrating people’s abilities in everyday moments. The cast played a core role in the creative process, sharing their personal experiences to ensure a truthful representation of their world. The script was then crafted to faithfully express that reality, resulting in a film uniquely conceived, created, and scored by the cast.
Lead
- Apple
Client
- Apple
Country
- United Kingdom
- United States
Brand
- Apple
Advertising Agency
- Apple
Production Company
- Somesuch & Co UK
Branding Agency
- Apple
Casting Director
- Birgit McBride
Sound Designer
- Apple Apple
- CastingMicro-Talent & Influencers
- FilmSocial Commercials Over 30 Seconds
- Sound Design & Use of MusicAdapted Music
- FilmTV/VOD Commercials 31 - 120 Seconds