
Save this for later, or create a curation of your favourite work to share with your network.
Reclaiming School Picture Day
- CastingStreet Casting
One in three women in the UK with afro or textured hair have skipped school on picture day due to anxiousness around race-based hair discrimination. Reclaiming School Picture Day cast a cohort of Black women who had experienced race-based hair discrimination at school. In the film, the women share their stories about the long-lasting hold this untold form of racism has had on their lives. It culminates with them having their school pictures retaken, this time wearing their hair as they have chosen, expressing beauty on their terms. The campaign ended up changing the law in the UK too.
Lead
- The Romans
Client
- Unilever
Country
- United Kingdom
Brand
- Dove
Advertising Agency
- The Romans
Production Company
- Ron Timehin Productions
Casting Director
- Janelle Feliciano
- CastingStreet Casting