James McGrath
- Australia
- Member since 2005
James McGrath has been with Clemenger BBDO for more than a decade, the best part of it as Creative Chairman. It’s the critical balance between creativity and effectiveness that lies at the heart of his driving principle of Applied Creativity. A direct result was the unprecedented year of 2017 which saw Clemenger BBDO awarded Global Agency of the Year at both Cannes Lions and D&AD, and symmetrically APAC’s most effective Australian agency over the past ten years. In another moment of symmetry, Clemenger BBDO was named Agency of the Decade by both Campaign Brief and Mumbrella in 2020.
His career has been defined by leadership, both of the all-important creative outcome but the very driving purpose of the well-respected creative companies he has helped to define. He is both a member of the Clemenger Group of companies’ board and the Global board of BBDO. As a well-regarded judge of creativity, he has proudly been Chair of D&AD and Jury President at Cannes Lions to name a few.
Contact James.
D&AD Awards (28)
-
K9FM
- Radio Advertising
- Colenso BBDO
- Mars
- Radio Advertising
- Radio Advertising Campaigns
- 2015
-
K9FM
- Radio Advertising
- Colenso BBDO
- Mars
- Radio Advertising
- Innovative Use of Radio
- 2015
-
Boony
- TV & Cinema Advertising
- George Patterson Y&R
- Foster’s Australia
- TV & Cinema Advertising
- New Uses Of Broadcast
- 2006
-
VB Solar Exchange
- Direct
- Direct
- Innovation
- 2022
-
Talkies
- Radio Advertising
- Colenso BBDO
- Mars
- Radio Advertising
- Radio Advertising over 30 seconds
- 2015
-
Video Stamp
- Integrated & Earned Media
- Clemenger BBDO Melbourne
- Australia Post
- Integrated & Earned Media
- Innovative Media
- 2014
-
Break Up
- Direct
- Clemenger BBDO Melbourne
- National Australia Bank
- Direct
- Direct Integrated Campaigns
- 2012
-
Slo Mo
- TV & Cinema Advertising
- Clemenger BBDO Melbourne
- Foster’s
- TV & Cinema Advertising
- TV Commercials 61-120 seconds
- 2011
-
Woman Whisperer
- TV & Cinema Advertising
- Clemenger BBDO Melbourne
- Foster's Group
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2009
-
Big Ad
- TV & Cinema Advertising
- George Patterson Y&R
- Foster’s Australia
- TV & Cinema Advertising
- TV Commercials 41 - 120 Seconds
- 2006
-
VB Solar Exchange
- E-Commerce
- E-Commerce
- Promotions
- 2022
-
VB Solar Exchange
- Impact
- Impact
- Initiative
- 2022
-
Until We All Belong
- Integrated
- Clemenger BBDO Melbourne
- AirBnB
- Integrated
- Integrated/Small Business (under 50 employees)
- 2018
-
Talkies
- Writing for Advertising
- Colenso BBDO
- Mars
- Writing for Advertising
- Writing for Radio Advertising
- 2015
-
Pencils Equal Profits
- Direct
- Clemenger BBDO Melbourne
- Australian Writers and Art Directors Association
- Direct
- Direct Mail
- 2013
-
Pencils Equal Profits
- Direct
- Clemenger BBDO Melbourne
- Australian Writers and Art Directors Association
- Direct
- Writing for Direct
- 2013
-
Beer Chase
- TV & Cinema Advertising
- Clemenger BBDO Melbourne
- Carlton and United Breweries, Carlton Draught
- TV & Cinema Advertising
- Cinema Commercials 61-120 seconds
- 2013
-
Beer Chase
- Film Advertising Crafts
- The Sweet Shop
- Carlton & United Breweries
- Film Advertising Crafts
- Direction for Film Advertising
- 2013
-
Support Scent
- Direct
- Clemenger BBDO Melbourne
- Guide Dogs Australia
- Direct
- Direct Integrated Campaign
- 2011
-
Support Scent
- Integrated & Earned Media
- Clemenger BBDO Melbourne
- Guide Dogs Australia
- Integrated & Earned Media
- Integrated
- 2011
-
Speak Woman
- TV & Cinema Advertising
- Clemenger BBDO Melbourne
- Foster's Group
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2009
-
Magic Salad Plate
- Direct
- Clemenger BBDO Melbourne
- Patties
- Direct
- Integrated
- 2009
-
Plastic Cup
- Integrated
- Clemenger BBDO Melbourne
- Foster's Group
- Integrated
- Integrated
- 2008
-
Disclaimer
- Radio
- Clemenger BBDO Melbourne
- RACV Financial Services
- Radio
- Radio Commercials
- 2008
-
B'day
- TV & Cinema Advertising
- George Patterson Partners
- Cricket Australia
- TV & Cinema Advertising
- Television Commercials - Individual up to and including 30 seconds
- 2005
-
VB Solar Exchange
- PR
- PR
- Integrated
- 2022
-
Naughty or Nice Bauble
- Digital Marketing
- Clemenger BBDO
- Myer
- Digital Marketing
- Digital Tools & Utilities
- 2019
-
Naughty or Nice Bauble
- Direct
- Clemenger BBDO
- Myer
- Direct
- Direct Response/Digital
- 2019