Ioana Filip
- Chief Creative Officer
- United Kingdom
- Member since 2022
As of August 2022, Ioana Filip is the Chief Creative Officer at MRM Uk, where she oversees the transformation of the agency by reshaping the creative product and pushing the limits to their digital experiences offerings.
Ioana has always been a part of transformational stories. From transforming adaptation work in local market into innovative narratives that win big globally, to transforming creative departments so they can deliver more innovative work or transforming agencies, helping them grow and repositioning their creative product throughout.
Before MRM, Ioana was for almost 5 years with Energy BBDO in Chicago as EVP Executive Creative Director. There, she oversaw activation, innovation and content work across global brands in the agency's portfolio and creative teams. Her remit was to help transform the creative product with a more integrated, digital first approach. Together with several awards won on a wide range of clients she also helped build the agency’s social and content hub, changing the structure of the creative teams and hiring multifunctional talent that expanded beyond the usual creative structure and included influencers, cinematographers, photographers and musicians.
Her career started in 2006 but she fast tracked from junior copywriter to Group Creative Director in just over 6 years. During her career she achieved a lot of firsts: the first female Romanian juror at Clio Awards, first Romanian speaker in Eurobest, a “30 under 30” by Forbes and Young Professional of the Year, by IAA.
At 26 she was named Group Creative Director of McCann Bucharest overseeing all Coca-Cola Company brands. She led the transformation of the work from mere adaptations in a small market to globally recognized award winning pieces in just a few years. With a mixed experience of digital and integrated, she's later named Executive Creative Director (operating as CCO) in MRM//McCann. After being named ECD and agency lead in 2015, the agency won for two consecutive years Digital Agency of the Year.
Ioana has worked in her career in United States, United Kingdom and Romania for top Fortune 500 companies. She managed teams across different global markets including USA, Brazil, Asia and Europe for clients such as The Coca-Cola Company, Vodafone, KFC, Pizza Hut, Starbucks, Ocean Spray, Home Instead, Champion, SC Johnson, American Egg Board, Lidl, ROM, Unilever, Mastercard, Julius Meinl, Bayer, Nespresso, Nokia and many more.
A geek at heart she also studied artificial intelligence at MIT and is a start up advisor and speaker at different incubators, including the world’s leading Chicago based 1871.
In 2022, Ioana was in the top 10 most awarded ECD in USA according to The One Show rankings, registered 85 awards and 61 merits and shortlists in the big 4 award festivals and has judged most award shows. Her work has been consistently awarded at Cannes Lions, One Show, Eurobest, Webby, Golden Drum, Euro Effie, Epica and many other shows. Her work made a significant contribution to McCann Worldgroup being named network of the year in Golden Drum for 4 consecutive years. She has been a juror in all major global award shows and a speaker at many local and international advertising festivals.
Contact Ioana.
