neil mason
- executive creative director
- United Kingdom
- Member since 2019
Executive Creative Director | Creative Consultant | Experience Director | Specialising in brand immersive experiences and interactive storytelling
With over 30 years of experience creating integrated campaigns, I work on global projects for world-renowned brands as Executive Creative Director; creating concepts and executing them with refined strategic and creative direction.
Creating hybrid experiences in the space between physical and virtual for visionary brands. I’ve spent most of my life creating immersive experiences for some of the world’s most valuable brands; generating original, compelling concepts and executing them with refined strategic, creative and digital direction. I work on fully integrated hybrid experiences across all touchpoints while helping to build extensive networks of industry talent, secure new business, manage client relationships along with elevating creativity.
However, building anything relies on teamwork. Specialising in recognising talent, putting together teams, managing and growing creative departments of over 100 people and ensuring a fertile, progressive creative culture and building this is where I thrive. Redefining the architecture of creative collaboration; constructing the ideal foundations to generate the strongest brand thinking.
I’m equally conscious that interpreting and measuring consumer take-out and meeting commercial objectives are non-negotiable. The creative is only as good as the data and results it generates and the ROI.
I also have a passion for education, teaching and sharing my experience. Developing programmes, writing briefs and helping young talent take its first steps on the creative journey is something I have always considered important. I tutor at the R.C.A., on the board of governors at Ravensbourne University and judge for D&AD.
- www.mrneilmason.com
- www.branddesign.co.uk
Contact neil.
