Jessica Almeida
- Associate Creative Director
- Brazil
I am Jessica Almeida, Associate Creative Director at Gana agency, based in São Paulo. To me, advertising is a mirror of society, capturing its essence and dynamics.
My purpose is clear: to promote authentic and representative communication, capable of establishing a genuine connection between consumer and brand in Brazil. In a country of continental proportions and rich cultural diversity, I understand the importance of capturing consumer desires and the insights of each advertiser. With over two decades of experience in the field, I have always approached brands and initiatives that allow me to translate the language of the streets and express the feelings of entire communities in my campaigns.
Whether leading the creative team for iconic brands like O Boticário, creating for delivery giants like iFood, or spearheading identity initiatives for the Heineken Brasil group, I stand out for my ability to transform concepts into impactful campaigns. My understanding of Brazilian cultural nuances permeates every project, ensuring authenticity and that fresh perspective in campaigns.
In addition to my work in the advertising industry, I am proud of my partnership with the Conexão Negra Project, in collaboration with the Bahia Labor Public Prosecutor's Office. Together, we empower young black individuals to enter the communication market in the outskirts of Salvador, Bahia. Furthermore, I have already made my mark on campaigns for brands such as Souza Cruz, Nivea, Olympikus, Kimberly & Clark, and Sanofi, demonstrating my commitment to diversity and inclusion in all my professional activities.
Contact Jessica.
