Juliana Paracencio

Juliana Paracencio is a Brazilian-born, international creative with experience in three different continents. She's worked her way across the globe from Brazil to Germany to the Middle East to Spain to the UK, making stops at Leo Burnett in São Paulo and Frankfurt, Y&R in Berlin, Jung von Matt in Hamburg, Ogilvy in Dubai, and Publicis in Madrid. Since March 2020, she is the Global Creative Director at Ogilvy UK in London, working on the full Unilever portfolio, with a particular focus on the global Dove brand.

Some of her most famous work includes the campaign 'Courage is beautiful' for Dove (that won recently 2 Grands Prix, 3 Gold Lions, 3 Silvers and 1 Bronze at the Cannes Lions Golds; and also 2 Golds at the prestigious ANDY Awards); IKEA "Real Life Series" (considered IKEA's most-shared campaigns of all times, leading Publicis Madrid to become the 4th Most Awarded Spanish Agency in Cannes in 2019); IKEA "It's that affordable" (5 D&AD Pencils, 5 Lions in Cannes including 3 Gold Lions, leading the work to be considered the 'The 5th Most-Awarded Print/OOH campaign in the world' by Gunn Report 2016; and helping Ogilvy to become "2016 Cannes Lions Network of The Year"), and many more.

Idea-led creative at heart, Juliana is also obsessed with the craft. Her campaigns stood out especially for its Craft in Design, which led Juliana to be one of the most-awarded art directors in 2016. Her work has been recognized since then with Cannes Lions, D&AD, the Clios, the ADC, the One Show, the ANDYs, and many more. She also served as a jury in festivals such as D&AD (Press & Outdoor), Cannes Lions (Brand Experience & Activation), and others.

Juliana is passionate about great ideas, pop culture, and her husband – not necessarily in this order.

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