Paco Fernández
- Design Director
- Spain
A designer with a digital background and a strong standpoint on visual communication.
During my career I have had the opportunity to work in very different projects from Marketing and Advertisement to Product Design. This has allowed me to get knowledge from many industries such as retail, financial services, entertainment among others.
Solving problems through new visual languages and new interactions is my favourite part of the job. My main focus is designing large scale projects, design languages and tools that will endure though time.
I am a person who is extremely focused on detail, very good working in teams and who also believes in continuous learning.
At Hanzo I am in charge of the Design team which involves branding, user experience, visual and content design focused on digital products. One of the main objectives of the team is to create scalable Design solutions. I believe in establishing a design system on a large-scale without losing the brand essence and identity. We are living in the digital era where user experiences should be constantly evolving with the context and new services offered.
Contact Paco.
