Yoshihiro Yagi
- Executive Creative Director
- Japan
Yoshihiro is a driving force of creativity throughout Dentsu Japan and is one of the top award-winning creatives in Japan, with over 500 medals under his belt. His work is always in the nature of facing human impulses and nurturing long and deep relationships with his clients. One of the most frequently discussed topics at client and team meetings is how to turn business into art. ‘Pocky THE GIFT’, which won Grand Prix at various awards, was a business that shared the human urge to connect with others. JR East's ‘Get Back, Tohoku’ won the Collaborative Pencil at D&AD for the first time in Asia, after more than 10 years of continuous efforts. Now more than ever, he feels the need to follow our own human sense of ethics in finding and solving problems in society. His greatest motivation is to create things that will make the lives of each person in this world brighter and enriched through the power of creativity. Yoshi and his wife have two young sons, Minato and Keito. They named the boys in relation to the circulation of water and nature: how mountain streams flow into the ocean, where it becomes rain and eventually goes back to the mountains. He also lectures at Kyoto University of the Arts.
Contact Yoshihiro.
D&AD Awards (18)
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Newspaper to New Paper Project
- Packaging Design
- Dentsu Tokyo
- Ichida Garden
- Packaging Design
- Packaging
- 2009
-
Life is Electric
- Graphic Design
- Dentsu Tokyo
- Panasonic
- Graphic Design
- Moving Image (Graphic Design)
- 2013
-
Magic
- Digital Design
- Party
- Menicon
- Digital Design
- Websites
- 2012
-
Design Fever!
- Graphic Design
- Dentsu Tokyo
- Yoshida Hideo Memorial Foundation
- Graphic Design
- Posters (Graphic Design)
- 2012
-
Top Lapel Pin
- Graphic Design
- Dentsu
- Japan Ministry of Foreign Affairs
- Graphic Design
- Applied Print Graphics
- 2011
-
Coming Moon the Book
- Graphic Design
- DENTSU Kansai
- Mitsubishi Estate / IDEE
- Graphic Design
- Catalogues & Brochures
- 2009
-
Catch the Moon, Catch the Blossom
- Graphic Design
- Dentsu Tokyo
- Mitsubishi Estate, Sho Office
- Graphic Design
- Posters (Graphic Design)
- 2013
-
Life is Electric
- Graphic Design
- Dentsu Tokyo
- Panasonic
- Graphic Design
- Posters (Graphic Design)
- 2013
-
Life is Electric
- Crafts for Design
- Dentsu Tokyo
- Panasonic
- Crafts for Design
- Illustration for Design
- 2013
-
Catch the Moon, Catch the Blossom
- Crafts for Design
- Dentsu Tokyo
- Mitsubishi Estate, Sho Office
- Crafts for Design
- Photography for Design
- 2013
-
The Ultra Asian
- Direct
- Dentsu Tokyo
- The Yoshida Hideo Memorial Foundation
- Direct
- Art Direction for Direct
- 2012
-
The Ultra Asian
- Illustration
- Dentsu Tokyo
- The Yoshida Hideo Memorial Foundation Advertising Museum Tokyo
- Illustration
- Illustration for Design
- 2012
-
China High!
- Graphic Design
- Dentsu Tokyo
- The Yoshida Hideo Memorial Foundation
- Graphic Design
- Integrated Graphics
- 2011
-
Japan Bullet Zing!Thunk!
- Graphic Design
- Dentsu Tokyo
- Dentsu London
- Graphic Design
- Posters (Graphic Design)
- 2011
-
China High!
- Graphic Design
- Dentsu Tokyo
- The Yoshida Hideo Memorial Foundation
- Graphic Design
- Posters (Graphic Design)
- 2011
-
THE ONEDER BRAIN! - One Show 2009 Exhibition in Japan
- Graphic Design
- Dentsu Tokyo
- Yoshida Hideo Memorial Foundation
- Graphic Design
- Posters
- 2010
-
Coming Moon
- Graphic Design
- Dentsu Tokyo
- MITSUBISHI ESTATE
- Graphic Design
- Posters
- 2009
-
Silhouette of Crane
- Packaging Design
- DENTSU Kansai
- Kouzu Embroidery
- Packaging Design
- Packaging
- 2009
