João Caetano Brasil
- Group Creative Director
- Brazil
- Member since 2014
João Caetano is an industry veteran with 20+ years of experience who still believes in everything creativity can make and what the advertising industry could be. Just like he did on his first day at the office. He has worked for agencies like TBWA, Y&R (now VML), JWT (now VML), The Community, Leo Burnett and Grey, creating integrated work as a copywriter, creative director and executive creative director for a variety of global and local brands, such as Fiat, Volvo, Nubank, Uber, Carrefour, Coca-Cola, Ford, Bayer, Unilever and P&G to name a few. He was also a founding member of EnergyBBDO in Brazil, leading the agency's launch with a growth from 3 to 50+ people.
Over the course of his career, he’s been chosen "30 Under 30" by Meio&Mensagem, and one of 30 voices who helped to change the advertising industry in 2023 by Papel&Caneta. He was the creator of Cria da Quebrada, a free creativity program, exclusive for black students, in partnership with University Zumbi dos Palmares and Miami Ad School.
João has collected all the main industry awards out there, including multiple D&AD pencils, Cannes Lions, One Show, Clios, Andys, LIAs, AICPs, New York Festivals, Fiap, El Ojo de Iberoamerica and the Brazilian Creative Club. His work has won 17 Grand Prix so far, and has been published by Contagious, Archive, Shots and Directory. He has also served as jury member at national and international shows like Andy’s, El Sol, El Ojo de Iberoamerica, and the Brazilian Creative Club.
In 2013, he was ranked the 6th most awarded copywriter in the world, according to Advertising Age, and 5th at the Cannes Creativity Report. “My blood is red and black”, one of his campaigns, ranked #1 in the Gunn Report and is part of NY’s MOMA permanent collection.
He's currently Group Creative Director at Wieden+Kennedy Sao Paulo, and also co-president of the Brazilian Creative Club.
But what really defines him is his love for his daughters, Isadora and Lorena, and his passion for music, basketball and Clube de Regatas do Flamengo, the greatest football team in the world.
Contact João Caetano.
