Charley Xia

Founder of IDEA "Keep in Touch"

He excels at bridging the gap between art and commerce through creative thinking, emphasizing the effective integration of art into daily life through commercial design. In fields such as brand identity design, product ID design, packaging design, advertising design, installation design, spatial design, and digital multimedia design, he seeks the most direct, effective, and humane methods of communication to ensure his designs are filled with kindness.

With unique global insights and local perspectives, he has served as the artistic director for the Hangzhou Asian Games promotional video "Heroes on the Cloud" in collaboration with Alibaba Cloud. He is an artist invited by UNESCO, and his works have been exhibited and collected at the Louvre. He has received numerous international design awards, including D&AD, CLIO, ADC, One Show, Pentawards, LIA, A Awards, Cresta, EPICA, AD Stars, Red Dot and IF. He has also been invited to serve as a juror for D&AD, ONE SHOW Asia, the 4A Creative Awards, and the Longxi Creative Awards.