Toby Allen
- Creative Partner
- United Kingdom
- Member since 2005
Toby is a Creative Partner at AMV BBDO, and with partner Jim Hilson, global creative leads on Essity brands Libresse/Bodyform and Tena. Under their leadership these brands have found ever bolder ways to smash taboos and shape culture. Overturning decades of advertising conventions and social stigma with Bodyform BloodNormal. Using humour to normalise male incontinence for Tena Men. Teaming up with scientists, gyms and food outlets to help women exercise on their periods for Bodyform Red.Fit. And the recent viral hit Viva La Vulva for Libresse - a joyful musical ode to female genitalia.
The bravery, purpose and craft of their approach has been recognised at every major award show. Work they have written or led has won Titanium, Glass Grand Prix for Change, and two Golds at Cannes, 17 D&AD Pencils, British Arrows Commercial of the year and 13 Golds; and a further 13 Grand Prix around the world across all categories including Integrated, Film, Social Impact and Brand Bravery.
They have reshaped the agency’s placement scheme to encourage greater creative diversity, and mentor D&AD’s diversity programme. In 2018 their efforts were recognised by Management Today, naming them alongside FTSE 100 CEOs as 'Agents of Change' for workplace equality.
Contact Toby.
D&AD Awards (34)
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#wombstories
- Art Direction
- AMV BBDO
- Essity
- Art Direction
- Film
- 2021
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#wombstories
- Animation
- AMV BBDO
- Essity
- Animation
- Mixed Media
- 2021
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#wombstories
- Film
- AMV BBDO
- Essity
- Film
- TV/VOD Commercials Over 120 Seconds
- 2021
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#wombstories
- Art Direction
- AMV BBDO
- Essity
- Art Direction
- Integrated
- 2021
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Bike
- TV & Cinema Advertising Crafts
- Bartle Bogle Hegarty
- Levi Strauss Europe
- TV & Cinema Advertising Crafts
- Direction
- 2005
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- Entertainment
- AMV BBDO
- Essity
- Entertainment
- Scripted Long Form
- 2021
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- Illustration
- AMV BBDO
- Essity
- Illustration
- Integrated
- 2021
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Viva La Vulva 180"
- Sound Design & Use of Music
- Soundtree Music
- Essity
- Sound Design & Use of Music
- Adapted Music
- 2019
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Turn Around
- TV & Cinema Crafts
- BBH London
- Barnardo's
- TV & Cinema Crafts
- Direction
- 2010
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Bike
- TV & Cinema Advertising Crafts
- Bartle Bogle Hegarty
- Levi Strauss Europe
- TV & Cinema Advertising Crafts
- Writing
- 2005
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#wombstories
- Direction
- AMV BBDO
- Essity
- Direction
- Scripted Entertainment
- 2021
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#wombstories
- Impact
- AMV BBDO
- Essity
- Impact
- Advertising / Brands
- 2021
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bloodnormal
- Creativity for Good
- AMVBBDO
- ESSITY
- Creativity for Good
- Advertising & Marketing Communications/Brand
- 2018
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bloodnormal
- Integrated
- AMVBBDO
- Essity
- Integrated
- Earned Media/Large Business (over 500 employees)
- 2018
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bloodnormal
- Branded Content & Entertainment
- AMVBBDO
- Essity
- Branded Content & Entertainment
- Non-Fiction Film up to 5 mins
- 2018
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Blood
- Film Advertising Crafts
- Stitch
- SCA Libresse
- Film Advertising Crafts
- Editing for Film Advertising
- 2017
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The Greatest Gift
- Film Advertising Crafts
- AMVBBDO
- SAINSBURY'S
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2017
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BLOOD
- Creativity for Good
- AMVBBDO
- SCA Libresse/Bodyform
- Creativity for Good
- Advertising & Marketing Communications/Brand
- 2017
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Honda Spark
- Film Advertising Crafts
- Wave Studios
- Honda
- Film Advertising Crafts
- Sound Design for Film Advertising
- 2013
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Turn Around
- TV & Cinema Crafts
- BBH London
- Barnardo's
- TV & Cinema Crafts
- Editing
- 2010
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Fuel Gauge
- Typography
- BBH London
- Audi UK
- Typography
- Poster Advertising
- 2010
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Bike
- TV & Cinema Advertising
- Bartle Bogle Hegarty
- Levi Strauss Europe
- TV & Cinema Advertising
- Television Commercials - Individual up to and including 30 seconds
- 2005
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Doorman / Bike / Hispanic / Alterations / Doorman (Eurgh)
- TV & Cinema Advertising
- Bartle Bogle Hegarty
- Levi Strauss Europe
- TV & Cinema Advertising
- Television Commercials - Television Campaigns
- 2005
-
Bike
- TV & Cinema Advertising Crafts
- Bartle Bogle Hegarty
- Levi Strauss Europe
- TV & Cinema Advertising Crafts
- Cinematography
- 2005
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Scrapper / Shudder / Slumper
- Illustration
- M&C Saatchi
- The Portman Group
- Illustration
- Illustration for Advertising - Campaigns
- 2005
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Die-Hards / Head-On / Black Belt / David Didn't / Save Your Life / Julie / Vectorscope
- Press Advertising
- Abbott Mead Vicker.BBDO
- DETR
- Press Advertising
- Public Service and Charities
- 1999
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Accident Tonight (3D) / Heat Sensitive Sign / Beer Mat / Bridge / Roundabout / Biker in Woods / Newspaper Boy / 3-Car Crash / Ditch / Undertaker / Gone Fatal / Coroner
- Press Advertising
- Abbott Mead Vicker.BBDO
- DETR
- Press Advertising
- Public Service and Charities
- 1999
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Julie
- TV & Cinema Advertising
- Abbott Mead Vicker.BBDO
- DETR
- TV & Cinema Advertising
- Public Service and Charities
- 1999
-
Julie
- TV & Cinema Advertising Crafts
- Abbott Mead Vicker.BBDO
- DETR
- TV & Cinema Advertising Crafts
- Direction
- 1999
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Vectorscope
- TV & Cinema Advertising Crafts
- Abbott Mead Vicker.BBDO
- DETR
- TV & Cinema Advertising Crafts
- Sound Design
- 1999
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Packcessible
- Experiential
- Experiential
- Retail
- 2022
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#wombstories
- Sound Design & Use of Music
- AMV BBDO
- Essity
- Sound Design & Use of Music
- Audio Composition
- 2021
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#wombstories
- Integrated
- AMV BBDO
- Essity
- Integrated
- Large Business
- 2021
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- Graphic Design
- AMV BBDO
- Essity
- Graphic Design
- Integrated
- 2021