Tereza Sverakova
- Czech Republic
- Member since 2017
Tereza began her career 22 years ago at McCann Erickson Prague. But her love for advertising manifested way before. When she was 17, she attended a demonstration against the Communist regime holding a self-made banner saying: “Who if not us, when if not now.” This sentence later became the official slogan of the Czech Velvet Revolution. And remains carved in stone in Prague.
After 3 years, Tereza left to work for other network agencies before returning to McCann Erickson as a CD. Around that time, she also wrote and directed a documentary series for the Czech television about Czech female political prisoners called “Women of Charter 77”. Before Tereza joined Y&R, she served as CD of Leagas Delaney Prague for 8 years, where her main responsibility was Skoda Auto’s local and global communication. Under her leadership, the brand new agency on the market, Leagas Delaney, became the most awarded local agency in its first year of existence.
For her work, Tereza has received numerous national and international awards including Clio, D&AD, New York Festival, One show and Cannes Lions. Under her creative leadership, Y&R Prague is maintaining the position of the most awarded agency on the market. Tereza has served as a judge at some of the most renowned international awards shows such as One show, Clio, Andy’s, LIAA and Cannes, where she was also a speaker on a panel called “Journey of female Leadership”.
This year she was voted by Czech journalists as one of the 20 most influential Czech businesswomen, and Adweek magazine put her among top leaders who are reinventing the industry. Recently she has become the face of “How to tell kids,” a campaign that helps women battling breast cancer explain their diagnosis to their children. Tereza had to face this situation herself a couple of years ago, which is why she decided to start helping other women going through the same experience.
Contact Tereza .
