Yandis Ying
- Creative Director
- United Kingdom
- Member since 2015
Yandis is an award winning Creative Director of SapientRazorfish, where she leads, manages and motivates a new generation of creative culture and environment. She leads the Experience Studio which is dedicated to innovation and helping brands and consumers connect in new ways. Yandis is an expert in the nurturing of re-think and re-design of global brand's digital expression. She has a wealth of creative leadership experiences gained from global agencies like SapientNitro and Razorfish, as well as client sides experiences gained from Google and Selfridges. Her experiences in working for both agency and client side meant that her approach to total experience design is strategic with an deep understanding the issues the clients faced and the opportunities ahead in their world.
Over the years, Yandis led multi-disciplinary teams on creation of a wide range of innovative digital solutions and has been recognised with several international awards, including a Gold in Lovie Award for Digital Rebrand, Digital Impact Awards for Best Use of Digital, W3 Awards for Experimental Banking, DADI Awards and UK UX Award for mobile app innovation. Yandis also been taken an active role contributes to the creative industry. She served as judge 2 years in a roll for the world’s leading creative awards D&AD, and also as speaker at multiple international design conference a name a few Digitized 2015 in Greece and Google Creative Council in Sweden.
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