Ben Miles
- VP, Executive Creative Director
- Australia
- Member since 2016
Ben is a design leader known globally for his transformative work with brands and company culture. In 2020, he launched R/GA APAC’s Brand Design & Consulting Practice (BDC), a unit set up to develop, design and deliver meaningful brands for business and organisations. Cultivating a diverse and radical team of APAC’s best visual, verbal and strategy designers with an innovative, high-performing and collaborative culture, the practice has grown by over 80% year-on-year.
Designing brands for a more human future and finding opportunities to create social impact where possible. BDC’s impactful and globally awarded work includes: We Are Warriors, the award winning platform designed to spotlight Blak excellence and encourage the next generation to “see it to be it”. The Museum of Chinese in Australia (MOCA), that builds an impactful identity and sense of home for Sydney’s latest cultural institution. The A-Leagues, which united both male and female competitions under one gender-neutral banner. And Timberland ‘TimbTrails’, an immersive web-based experience for the newer generations immersed in the digital disruption we are facing.
Ben subscribes to the complementary forces of optimism and realism and its effectiveness when applied to everyday thinking, and its relevance for the future. He believes the best ideas are born from romanticising problems, understanding human behaviours, and using a healthy dose of lateral thinking.
Ben has helped shape and shift Australia, New Zealand and Asian brands including: Telstra, IGA, Toll, Westpac, SKY NZ, Foxtel, Cotton On Group, Huffer, Fed Square, Bailey Nelson, UOB, SingLife, ZIG (part of CDG), Nike, Google, YouTube and The Prince Akatoki, as well as a number of startups.
He has been recognised locally and globally for his contribution to design, and was honoured with the ‘The Bill Bernbach Award for Creative Brilliance’ – DDB’s highest accolade. In 2018, Ben was recognised by Fast Company for a ‘World changing ideas’ award for the project G’ AY MATE. Developed in support of the Marriage Equality debate in Australia. And in 2023, We Are Warriors picked up two D&AD Yellow Pencils for brand and a Cannes Lions for the documentary ‘Through the Fire’.
Contact Ben.
