Danielle Krettek

Danielle Krettek is the Founder of Google's Empathy Lab. She is an award-winning creative force with work across design, technology, film, art, architecture and social impact. Having worked for Nike (W+K), Apple and Google [X], Danielle has brought vibrant humanity, beauty, and emotion to products for nearly 20 years.

In 2015, she launched Google's Empathy Lab to design more emotionally connected and human-kind experiences. She believes design feeling is the new design thinking, and is on a bright-hearted mission to bring deep humanity to AI as part of Google's Research and Machine Intelligence (RMI) and Design teams. Her personal sources of rocket fuel are modern art, film, neuroscience, indigenous medicine, mysticism and sixties culture. Naturally, her spirit animal is equal parts Ram Dass, Stevie Nicks, Spike Jonze and Oprah.