Resh Sidhu
- Global Director of Arcadia Creative Studio
- United States
- Member since 2016
Resh Sidhu stands at the forefront of creative technology and augmented reality as a globally recognized leader. She co-founded Arcadia Creative Studio at Snapchat in New York, where she spearheads an elite team of AR innovators, delivering diverse, high-impact projects that push the boundaries of digital creativity.
With a career spanning over two decades, Resh's expertise has been instrumental in pivotal roles, including Chief Creative Officer at Barbarian, Group Creative Director at AKQA, and Creative Director at the Oscar-winning VFX Studio, Framestore. Her portfolio boasts iconic experiences for global clients such as Nike, Disney, Live Nation, L'Oréal, and Coca-Cola, among others.
In 2024, Resh was appointed as a University of the Arts London Ambassador, joining a prestigious group of individuals shaping the future of creative education. As an ambassador, she continues to inspire the next generation of talent while championing diversity and innovation in the creative industries.
Her leadership, defined by an inclusive and forward-thinking ethos, has garnered numerous accolades, including recognition in Adweek Creative 100 and Fast Company's Most Creative People in Business. Resh has also served as Jury President for the Cannes Lion Digital Craft category and was awarded an honorary doctorate from the University of the Arts London for her contributions to the industry.
A sought-after speaker at global events such as TEDx and Cannes Lions, Resh Sidhu is renowned for her visionary approach at the intersection of design and technology. Her groundbreaking work in AR and beyond not only defines the present landscape of digital experiences but also sets the stage for its future evolution.
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