fernanda saboia
- Creative Director
- Brazil
- Member since 2015
Fernanda is Brazilian, born in Rio de Janeiro, graduated in Product and Graphic Design from the ESDI-UERJ and a MBA major with emphasis in communication from the FGV-RJ. Since 2000 she has been part of Tatil, a Branding and Design Consultancy that uses design to create powerful ideas that sustainably connect people and brands. Nowadays, as a partner and creative director, she is responsible for the creative team at the São Paulo’s office.
Fernanda is leading multidisciplinary teams focused on creating new concepts, developing visual languages, packages and brand experiences. She is responsible for customers present in Brazil as well as Latin America such as Natura Cosmetics (Ekos, Sou, Todo Dia, Amis) Ânima (an educational group), Mercur, Philips, BRF, Renault among other local brands.
During its 26 years, Fernanda and Tatil have received several national and international awards, including: D&AD, iF Design Award, IDEA – USA, Cannes Lions and Caboré - Brazil’s most important Communication Award, for the best specialised service for a Branding & Design Consultancy. In 2012, Fernanda was invited to be a member of the Adobe Design Achievement Awards jury, and since 2013 has joined Miami Ad School as a teacher for Packaging classes.
Contact fernanda.
