Richard Yu

Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by his signature work, “Uni Noodles - House of Little Moments” series film, capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015, Entertainment Gold Lion and Media Silver Lion at Cannes Lions 2016, and Entertainment Bronze Lion in 2021.
In 2018, he received his third D&AD pencil praise with his innovate work, “Rhythm of Love Wall” created for 7-ELEVEN Taiwan, which won 86 awards internationally and locally in 2018.

With his non-stop love for creativity, Richard builds an unconventional creative vision, leveraging the power of creativity and unique storytelling for all solutions. That resulted in numerous outstanding creative pieces, but has garnered him a plethora of accolades, gracing esteemed stages like Cannes Lions, D&AD, CLIO, The One Show, London International Awards, Spikes Asia, ADFEST, AD STARS, AWARD, One Show Greater China, LIA Chinese Creativity Show, and LongXi, amassing an impressive tally of over 1800 awards, both on the global and domestic creative awards.

He leads his agencies which he worked in to win “Agency of the Year” in Greater China or Taiwan for 13 consecutive years (2008 ~ 2020, bates Taiwan and ADK Taiwan) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc.

In 2016, Richard was selected as "Greater China Creative of the Year" by Campaign Asia-Pacific AOY Award and ranked “TOP19 Aisa’s most awarded creative directors” in Campaign Brief Asia Creative Rankings from 2016-2020. By virtue of excellent performance and contribution to the new creatives generation and industry, he was crowned as “4A Creative Achievement Award” at Taiwan 4A Creative Award. In addition, he was appointed to the Advisory Board for the WARC Rankings in 2020; and in March 2022, he was also named as the International Board of Directors for The One Club for Creativity, to devote his passion and energy for the creativity into the creativity community.

In 2023, Richard co-founded ROCK YU Creative, a new independent creative agency dedicated to breaking boundaries and leveraging creativity to create impactful brand engagement. Drawing on his extensive international experience, unwavering passion for creativity, and innovative creative vision, ROCK YU Creative is focused on building authentic connections that resonate with consumers and drives meaningful, long-term growth for brands.

Richard has judged at many prestigious creative competitions in the industry, including Cannes Lions, D&AD, The One Show, London International Awards, New York Festival, Spikes Asia, ADFEST, AD STARS, One Asia Creative Awards etc., served as D&AD 2023 Experiential Jury President, ADFEST 2016 Direct Lotus Jury President, LIA Chinese Creativity Show 2021 Film and 2018 Branded Entertainment Jury President.
Latest, he is invited to serve on Press and Outdoor Jury for D&AD 2025.

Contact Richard.

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