Ego Lau
- Managing Director
- Taiwan
With over 20 years of media experience, I’ve led transformative roles across markets, from driving media integration as Chief Growth Officer at dentsu Hong Kong to pioneering Performance-Driven Branding at iProspect Taiwan since 2021. By leveraging AI, data, and Martech, I’ve reshaped the traditional media landscape, leading iProspect Taiwan to become the most awarded agency in 2024. Passionate about innovation, I specialize in combining media and data expertise to unlock growth opportunities and deliver market-defining solutions.
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