Matty Burton
- Group Chief Creative Officer
- New Zealand
- Member since 2014
Hello, I’m Matty. I’m lucky enough to be the Group Chief Creative Officer of DDB Aotearoa where I work across a group of best in class agencies to deliver a seamless creative brand experience for our clients and their customers. I basically help brands live in the world, wherever in the world in all sorts of creative ways.
Previously I was APAC Creative Chief at Google, leading a specialised team of creatives, engineers, designers, producers and strategists working across Asia Pacific on Google’s most valuable and strategic partnerships.
For the last 20+ years I have worked in the creative fields at some of the world’s most renowned creative agencies, including The Glue Society, Droga5 NYC and Droga5 Sydney.
Before joining Google I co-founded Special Group in Australia, an independent multi-disciplined creative agency and before that I led and co-owned the Whybin TBWA Group in Australia.
I have produced award winning creative work throughout my advertising career which has seen me judge, speak and awarded at all major award shows with things like a Black Pencil at D&AD and Grand Prix and 2 x Titanium Lions at Cannes. The innovation work I have been involved with has been exhibited at the World AI Conference in Shanghai and in the Developer Keynote for Google’s I/O.
Outside of ‘work’ I co-founded Refill Magazine, a design and art based publication that has received international acclaim and was voted one of the best independent magazines from the last decade by the Tate Modern.
Most of all though, I enjoy mentoring talent, with many of my previous employees now running or founding some of the most creative agencies on the planet.
Contact Matty.
D&AD Awards (13)
-
Million
- Integrated
- Droga5
- New York City Department of Education
- Integrated
- Integrated
- 2009
-
The Regulars
- TV & Cinema Advertising
- Droga5 Australia
- Carlton United Breweries
- TV & Cinema Advertising
- TV Commercials 61-120 seconds
- 2010
-
The Regulars
- Writing for Advertising
- Droga5 Australia
- Carlton United Breweries
- Writing for Advertising
- TV & Cinema Advertising
- 2010
-
M.J Bale - Grazed on Greatness
- Integrated & Earned Media
- WhybinTBWADAN Sydney
- M.J Bale
- Integrated & Earned Media
- Earned Media Campaigns
- 2013
-
NRMA Car Creation
- Direct
- WhybinTBWADAN Sydney
- Insurance Australia Group
- Direct
- Direct Integrated Campaigns
- 2013
-
Dog-A-Like
- Digital Advertising
- WHYBINTBWA TEQUILA Sydney
- Mars Petcare
- Digital Advertising
- Digital Solutions & Use of Social Media
- 2012
-
The Pedigree Adoption Drive
- Direct
- WHYBINTBWA TEQUILA Sydney
- The Pedigree Adoption Drive
- Direct
- Direct Integrated Campaigns
- 2012
-
The Pedigree Adoption drive
- Integrated & Earned Media
- WHYBINTBWA TEQUILA Sydney
- The Pedigree Adoption Drive
- Integrated & Earned Media
- Integrated
- 2012
-
VB Profile Intervention
- Direct
- Droga5 Sydney
- CUB
- Direct
- Direct Response/Digital
- 2011
-
VB Real Cry
- TV & Cinema Advertising
- Droga5 Sydney
- CUB
- TV & Cinema Advertising
- TV Commercials 61-120 seconds
- 2011
-
The Regulars Campaign
- TV & Cinema Advertising
- Droga5 Australia
- Carlton United Breweries
- TV & Cinema Advertising
- TV Commercial Campaigns
- 2010
-
Barking / Roaring / Screaming
- Poster Advertising
- Saatchi & Saatchi NZ
- BOSE
- Poster Advertising
- Poster Advertising Campaigns
- 2007
-
Not Playstation 2
- Ambient Media
- Whybin \ Lawrence \ TBWA
- Sony Computer Entertainment
- Ambient Media
- Ambient Media
- 2002