Renato Winnig
- Brand & Mkt Director
- Brazil
- Member since 2019
Renato has been working for 22 years building brands connecting purpose, business and communication.
In 2024, Renato joined Aramis Inc, a leading premium men's fashion company in Brasil, as Brand Director being responsible of Aramis brand and business unit including branding, communication, pr, trade marketing and store design / visual merchandising.
Prior to Aramis, Renato was during 11 years at Natura &Co - a global purpose driven group made up of iconic beauty companies Natura and Avon. His last position was Global Head of Branding & Creative Direction, being responsible for building Natura brand through storytelling, expression, experience, design and creatively directing it with consistency and relevance pursuing the best of Natura´s essence and brand positioning through positive impact.
His background is on branding, creative direction, communication and marketing, creative leadership, architecture and design.
Prior to Natura &Co, he had the opportunity to work and build amazing brands such as Coca Cola, Itaú, P&G and others. All of them, together with his studies and practices, shaped and enabled a strategic brand thinking combined with a creative vision oriented towards business growth results and brand equity.
He collaborates with articles for Meio & Mensagem on branding, communication and purpose. In addition, teaches branding at ESPM, Insper and European Design Institute and is a former jury member at Effie Awards and The Drum. One of his most recent achievements was becoming a mentor in creative leadership for executives and a jury member of the special award category – the Green Pencil - that recognizes creative work which made a measurable environmental impact in The One Show 2023 edition by The One Club for Creativity NY.
From 2019 to 2022, Natura was four times awarded with the “company of the year” in branding at Brasil Design Awards with several projects he led with his team and creative partners.
Since 2020, he serves as a juror and council member of the Impact and Future Impact categories at the D&AD Awards (UK) and is a former council and board member of BCMA (Branded Content Marketing Association) together with other inspiring creative leaders.
In 2023, Renato was awarded as professional of the year in Brasil Design Awards for his contribution and leadership in branding and design together with other inspiring people.
The latest achievement is being part of the ESPM's "Notables Council".
Renato’s pursuit is a world where ethics, aesthetics and creativity are forces for change and transformation.
Contact Renato.
