Pete Baker
- Experiential and Film Director/Senior Partner
- Australia
- Member since 2016
Pete Baker has been a member of The Glue Society, the independent creative collective based in Sydney and Wellington, since graduating as the national 1st Place student at AWARD School in 2004.
Pete is responsible for directing many international award-winning experiential and film campaigns including the recent ‘Grave of Thrones’ for Foxtel; GAYTM’s’, ‘GAYNZ’, ‘Hold Tight’, ‘Signs of Love’ and ‘LoveSpeech’ campaigns for ANZ; ‘The Unforgotten Soldiers’ for The History Channel and the ‘The Hearing Test in Disguise’ for Cochlear amongst many others.
He has also written and directed campaigns for clients including UberEats, IKEA, Bankwest, BT Financial Group, Headspace and Bonds.
He was one of the directors of ‘Watch With Mother’, the first TV series to be created specifically for an app.
He graduated from Central St. Martin’s in London (Graphic Design) and also studied Direction for Live Performance at NIDA in Sydney.
He has lived in New Zealand since 2017 and continues to work in NZ and internationally.
Selected Honors & Awards:
‘GRAVE OF THRONES’ CLIENT: FOXTEL, AGENCY: DDB
Highlights include:
D&Ad Graphite Pencil
Gold Lion at Cannes
Spike Asia Grand Prix and Gold
AWARD Awards Gold x 6
The One Show Gold x 3
‘SIGNS OF LOVE’ CLIENT: ANZ, AGENCY TBWA
Highlights include:
D&Ad Graphite Pencil
Cannes Lion Gold
Design Week - Best in Show
Spikes Asia Grand Prix x 2 and Gold x 3
AWARD Awards Gold x 2
'THE HEARING TEST IN DISGUISE' CLIENT: COCHLEAR, AGENCY CHE PROXIMITY
Highlights include:
Cannes Lions Gold
Spikes Asia Gold
CLIO Gold
LIA Gold
AdFest Gold
AWARD Awards Gold
‘GAYNZ’ CLIENT: ANZ, AGENCY TBWA
Highlights include:
D&Ad Graphite Pencil
Cannes Lions Gold
‘UNFORGOTTEN SOLDIERS’ CLIENT: SKYTV / THE HISTORY CHANNEL, AGENCY DDB
Highlights include:
D&Ad Yellow Pencil and Wood Pencils
Spikes Asia Grand Prix
The One Show Gold
AWARD Awards Gold
Cannes Lions Silver
'GAYTMs' CLIENT: ANZ, AGENCY TBWA
Highlights include:
D&Ad Graphite and Wood Pencils
Cannes Lions Grand Prix
CLIO Gold
Spikes Asia Gold
New York Festivals Grand Prize
Adfest Gold
AWARD Gold
'THE BREAK-UP' CLIENT: NAB, AGENCY CLEMENGER BBDO
Highlights include:
Cannes Lions Grand Prix
AWARD Best of Show and Gold
Spikes Asia Grand Prix x 3 and Gold
ADFEST Best of Show
New York Festivals Gold
Contact Pete.
