Nicole Vollebregt

Nicole Vollebregt is the Senior Vice President of Global Purpose at adidas, a new department that provides strategic direction, messaging and programs around: Diversity and Inclusion – internally and externally; Breaking Barriers for Women and Girls; Athlete, Influencer and Employee Advocacy; Social Impact; and Sustainability.

Throughout her 22 years with the brand – both at the Portland and Herzogenaurach HQ’s — Nicole has taken on a new role every few years, often creating new departments and initiatives. Prior to her current role, Nicole created adidas’ first Women’s strategic business plan, bringing greater focus to the female consumer and building a plan for product, retail and activation to win her. She has previously led Global Brand Marketing, Influencer Marketing, and Global Public Relations for the brand.