Christine Smith
- Group Creative Director, Innovation
- United States
- Member since 2020
Im a Group Creative Director, innovation for Virtue - the creative agency by VICE.
In the past two years my work on Backup Ukraine picked up over 100 awards across Cannes Lions, New York Festivals, D&AD and the One Show for Creativity including a Grand Prix in Digital Craft.
Furthermore I’m ranked by The Drum Magazine as #4 art director in the world and by Cannes Lions as the #5 art director in the world as well as winning 'Next Creative Leader' by The One Show.
I’m a leader, mentor and inspiration to a new generation of fearless female creatives, both when it comes to mental health, body positivity and as a young GCD — noticed and discussed in trade press.
As a creative specialising in digital advertising and innovation, I want to challenge the norms for change.
I’m a board member of Creative Circle Denmark, and a judge amongst many creative award shows including DDA, Tiktok awards and leading the way for Young Creative Circle Denmark.
I have a big passion for the next generation of creatives and therefore I mentor and teach at ad schools both internationally and locally.
Contact Christine.
