Helena Woodfine

Helena is an executive producer and founding partner of ROMANCE FILMS.

She began her career in advertising at TBWA\Hunt\Lascaris, where she had the opportunity to learn from and work with some of the best creatives in the world.

In 2002 she joined Velocity Films as Greg Gray’s producer. Since then, their unwavering creative partnership has resulted in a body of award-winning work consistent in quality and concept that continues to this day.

Recognised as one of the top creative producers in South Africa, Helena’s relentless pursuit
of excellence and her passion for every aspect of the production craft is both respected and renowned. Overall, Helena’s signature approach to production comes from an unwavering respect for strong ideas and a drive to always create memorable and evocative films.

Helena and Greg took their creative partnership to the next level with the establishment of ROMANCE, a bespoke production company formed in 2017 with fellow director and producer duo Terence Neale and Rozanne Rocha-Gray. The creative collaboration inherent in the DNA of the company allows both teams to focus on crafting and producing their best work, as well as nurturing up-and-coming directorial talent.

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