Andy Goodman

Andy is a futurist. He’s been a digital native since 1994, when he wrote a documentary called “Secrets of the Internet.”

Along with his love of digital, scientists inspire him: brilliant people who make discoveries that transform reality. Now, as one of the early pioneers of the service design industry, Andy helps transform the world’s biggest brands through innovative design.

After spending years in the games and interactive television industries, Andy joined Fjord in London. He later founded Fjord’s Madrid studio where he has led them to become one of the most sought after design agencies in Spain working with clients such as BBVA and Telefónica.

Andy is an expert in mobile and a frequent speaker at global conferences and events including TED, SxSW, IXDA, and DMI

When Andy isn’t thinking about the future, he’s in his own lab working on the perfect curry recipe.