Jennifer Passas
- Director, Verbal Identity
- United States
Jennifer Passas has been a Verbal Identity Director at Interbrand New York, for the past three years. She has over 15 years of experience working with a range of clients including the NBA, Netflix, IBM and Coach at the global level, alongside local beloved brands such as the Edward Hopper House, Hotel Emma and AKC Museum of the Dog. Her passion for storytelling comes to life in her work crafting brand narratives, messaging, tone of voice and naming. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. She has spoken at SXSW on trend reporting and has been a judge for the Core77 strategy awards and SXSW experience design awards.
Jennifer enjoys houseplants and has an undying love for books, rowing and saying hello to dogs and cats she meets while out on walks.
Contact Jennifer.
