Jorge Calleja

Currently as Head of Creative for Reality Labs & Meta, Jorge Calleja spearheads the creative, visual storytelling & design direction for some of the world's most groundbreaking products. His role is pivotal in shaping the future of technology and innovation. From shaping the Metaverse to redefining virtual reality experiences in hardware & software. Ray-Ban Meta Glasses, and it's partnership with Luxotica allows him to merge fashion and technology, unlocking new possibilities for social interaction.

By growing up in Mexico City, with a dyslexic mind he struggled with written language, but his brain compensated by developing exceptional visual-spatial skills. This unique cognitive profile allowed him to think in images and patterns, fostering a holistic approach to problem-solving & creativity. As a result, Jorge's creative process is characterized by intuitive thinking, pattern recognition, and a keen sense of visual storytelling.

From leading art direction at GSPSF to becoming Global Creative Director at Weiden+Kennedy Amsterdam, he has consistently pushed the boundaries of design & technology. His work on iconic brands like Coca-Cola, Apple, Adidas & Oreo has earned him numerous awards, including the coveted Black Pencil at D&AD and the Grand Prix at Cannes. Jorge has been awarded & recognized by every major awards organization in his field including; The One Show, Clio’s, AICP, AIGA, Addys, Art Directors Club, The London and New York Festivals and D&AD and Cannes.