Brigid Alkema
- Executive Creative Director
- New Zealand
- Member since 2014
Make stuff that matters. That’s Brigid’s mantra. And what she’s being doing for 20+ years; over half of which she’s spent as one of Australasia’s top creative leaders.
As CCO of Clemenger BBDO Wellington, her passion lies in fostering her team of strategic, creative thinkers to continually reimagine social marketing; leading to some of the world’s most memorable, creatively awarded and effective behaviour change pieces: Hello | Belted Survivors | Tinnyvision | Blazed | GhostChips | The Conscious Crossing | Give Nothing | Voice of Racism | Unite Against COVID-19.
Brigid and her team’s work reflects the nuances of culture; and culture keeps reflecting their work right back – being taken, shared, owned and replicated the world over. In galleries. In songs. In universities. In law reforms. In vernacular. From being immortalised in LEGO, to claiming New Zealand’s most searched Google term (‘Ghost Chips’); being shared on-stage by TED; used as educational tools in classrooms; and being inducted into galleries from New Zealand to New York.
Having been a longstanding member on the boards of both Clemenger Wellington and Clemenger Group, she now brings her insight into people and culture to the Global BBDO Creative Board, helping to grow our next creative leaders across a 289-agency, 81 country-wide team.
D&AD Awards (12)
-
Mistakes
- Film Advertising
- Clemenger BBDO New Zealand
- NZ Transport Agency
- Film Advertising
- TV Commercials
- 2015
-
Mistakes
- Writing for Advertising
- Clemenger BBDO New Zealand
- NZ Transport Agency
- Writing for Advertising
- Writing for Film Advertising
- 2015
-
Ghost Chips
- Integrated & Earned Media
- Clemenger BBDO
- New Zealand Transport Agency (NZTA)
- Integrated & Earned Media
- Earned Media Campaign
- 2012
-
Mistakes
- White Pencil - Creativity for Good
- Clemenger BBDO New Zealand
- NZ Transport Agency
- White Pencil - Creativity for Good
- Advertising & Marketing Communications - Not for Profit
- 2015
-
Mistakes
- Film Advertising
- Clemenger BBDO New Zealand
- NZ Transport Agency
- Film Advertising
- Cinema Commercials
- 2015
-
Blazed
- TV & Cinema Advertising
- Clemenger BBDO New Zealand
- New Zealand Transport Agency
- TV & Cinema Advertising
- TV Commercials 61-120 seconds
- 2014
-
It's Your Call
- Radio
- Clemenger BBDO Wellington
- New Zealand Transport Agency
- Radio
- Radio Commercials over 30 seconds
- 2010
-
Tinnyvision
- Branded Film Content & Entertainment
- Clemenger BBDO New Zealand
- NZ Transport Agency
- Branded Film Content & Entertainment
- Branded Film Content & Entertainment - Online
- 2015
-
Blazed
- Film Advertising Crafts
- Curious Film
- New Zealand Transport Agency
- Film Advertising Crafts
- Direction for Film Advertising
- 2014
-
Expert Opinion
- TV & Cinema Advertising
- Clemenger BBDO New Zealand
- New Zealand Transport Agency
- TV & Cinema Advertising
- TV Commercial Campaigns
- 2014
-
Ghost Chips
- Writing for Advertising
- Clemenger BBDO
- New Zealand Transport Agency
- Writing for Advertising
- Writing for Film Advertising
- 2012
-
Bridge / Creek / Tree
- Poster Advertising
- Clemenger BBDO
- New Zealand Transport Agency
- Poster Advertising
- Poster Advertising Campaigns
- 2009