Tshegofatso Phetlhe
- Creative Director
- South Africa
Tshegofatso is all about the people, what makes them tick, why that is and how it can be shared with the world.
Having started her career as a strategist at one of South Africa’s leading digital agencies at the time, it added to her arsenal as a creative to ensure that every piece of work she touches is underpinned by strategy and meets the objectives and desires of both client and agency.
Having studied at The Red & Yellow School of Creative Business, she holds qualifications in Art Direction/ Graphic Design and a Post Grad in Marketing & Communications.
She has worked and won awards on a number of brands from Google Africa, Nando’s, Heineken and many more. What rings though all of the work across these brands is how tightly they align to the insight as they do to their impact to their intended audience.
Tshegofatso is also a member of the IAB Youth Action Council and host to the IAB Insights Series; that delivers access to tools and case studies around navigating the world of digital marketing. From paid media to data’s impact on marketing, these extra-activities serve as a testament to the power in communications in the digital world and the youth’s impact in it.
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