Gian Carlo Lanfranco

Gian Carlo Lanfranco
Co-Founder & Chief Creative Officer L&C New York City

Gian is a Peruvian immigrant in the US, that has spent the past 18 years of his career working as a creative director of some of the most prestigious advertising agencies around world; before starting his own agency, L&C, in New York City.

In only two years L&C became the most awarded Independent Agency in the world. L&C New York is Ad Age’s A-List Newcomer Agency of the year 2022, Best Independent Agency at The One Show 2022, Best New Agency at The Andy Awards 2022, Best Boutique Agency at the ADC 2022, Best Independent Agency at the Clio Awards Health 2022, #1 Impact Agency at D&AD 2022, Global Independent Agency at London International Awards 2022, and Top 5 Independent agency at Cannes Lions 2022, after winning the coveted Grand Prix for Creative Business Transformation. The agency has attracted US and global clients including Dole, G&E, Diageo, Ab-InBev, Spectrum, Spin Master, etc. L&C believes that in today’s borderless world, brands require ideas that break cultural and geographical barriers.

Gian was recently awarded by Campaign US Creative Person of the year 2023 and by Adweek the most innovative and inspiring individuals of 2022 in their coveted “Creative 100 List” and together with his partner Rolando both share the #1 position for Chief Creative Officers by The One Show 2022, and Top 10 Chief Creative Officers by D&AD 2022. He also served as jury and speaker at Cannes Lions, The One Show, Clio Awards, The Andy Awards, London International Awards and Dubai Lynx.