Pablo Maldonado
- CCO/Creative Managing Director
- United Arab Emirates
- Member since 2021
Ranked by Lürzer's Archive as one of the Top 10 Creative Directors in Argentina for the past 5+ years, Pablo launched FRASER in the Middle East as CCO/Creative Managing Director, after a successful stint at Grey and Wunderman Thompson, and a journey that has seen him thrive at different agencies, in multicultural markets: from Argentina and Mexico to the USA and now the UAE.
In previous years, he has helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, DDB #1 Mexican Agency on the Gunn Report 2012, and #2 in 2011. One of his best-known ideas, the world's first deodorant designed for people with upper limb and visual disabilities (aka Degree Inclusive), won the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.
His work for Coca-Cola, Haleon, Unilever, Burger King, Bose, Philips, and Volkswagen is well-known amongst audiences, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.
Featured in most of the young creative competitions, Pablo has also been awarded 1 Grand Prix at Cannes, another 15 Grand Prix, and over 500 awards (80 Golds) at every major international festival, including D&AD, Cannes, One Show, Clio, ANDY, ADC, NYF, LIA, and Effie, amongst others. He has chaired and judged at 22 international festivals, such as Cannes, One Show, and the NYF.
In 2021, he was named ‘Remote Worker of the Year’ by Sebastián & Dante, his sons, who finally almost understood what Pablo’s job is all about.
Contact Pablo.
