Kaleeta McDade

There is a story that lives in all of us. As the Global Chief Experience Design Officer at VML, Kaleeta McDade leads clients across the agency’s portfolio, translating their brands from storytelling to story-living. She creates some of the most compelling experiences for iconic brands like Nike, Costco, Apple, and the National Football League’s LA Rams.

As an inaugural member of the WPP Open X Global Creative Council, Kaleeta helped The Coca-Cola Company win Brand Marketer of the Year at Cannes. Partnering with Coca-Cola and Disney’s Marvel, she spearheaded the release of the Heroes digital experience, one of the company’s most successful campaigns for 2024. A member of the Meta Global Council, Kaleeta serves as an industry leader among her agency peers, creatively connecting technology, data, and innovation. She also contributes to academia as a guest lecturer at MIT Sloan’s Executive Leadership Breakthrough CX program.

An award-winning creative and recipient of 4A’s MAIP Industry Agitator Award, Kaleeta excels at understanding the intersection of brand and human behavior. Her nearly 20 years of experience span numerous industries and geographies, including notable leadership and creative roles at Google Brand Studio, Apple, Sapient Shanghai, Deloitte Digital, and Ogilvy.

Kaleeta has graced the stage at renowned events such as Cannes, Salesforce Dreamforce, Adobe Summit, Adcolor, and NY Festivals. She has been appointed president for The One Show, Clio, and London International Awards, and has served on prestigious juries for Cannes, D&AD, WARC, and ADC.