Antje Kruse-Schomaker
- Executive Design Director
- Germany
- Member since 2021
Antje Kruse-Schomaker is part of IBM's digital agency iX, where she leads the Experience Design Practice in DACH. As an IBM Design Principal, she is part of the Senior IBM Design Leadership Team.
For more than 25 years, Antje has been involved in the interplay of design, technology and business challenges. Since then, she has accompanied numerous clients on their digital transformation journey. Antje is an enthusiast for humanising technology and driving business by design incorporating new technologies such as cognitive systems, XR and Blockchain.
Antje enjoys interacting with clients from different industries. During her career she led multi-disciplinary teams in delivering innovative designs that engaged users, creating stronger brand relationships and winning international Design Awards (iF, Reddot). In 2021, she sat on the Digital Craft Jury for Cannes Lions.
As an early adopter of Design Thinking in IBM Antje has been using, facilitating and teaching Design Thinking in the Enterprise since 2014. In this context she also drove the adoption of human centered methods in several client companies including method playbooks and innovation sprints. Since then Antje has accompanied multiple clients on their digital transformation journey. Antje also lectures Service Design and Enterprise Design Thinking at two universities (HAW and KLU)
Contact Antje.
