Jeff Goodby
- United States
- Member since 1997
Jeff, along with his friend Rich, started this whole thing.
Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.
And yes, Jeff was the guy who originally wrote “got milk?” He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club. In 2006 he was inducted into the Advertising Hall of Fame. He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.
Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.
D&AD Awards (22)
-
Milk Get The Glass Site
- Websites
- Goodby, Silverstein & Partners
- California Fluid Milk Processors Advisory Board
- Websites
- Animation & Motion Graphics
- 2008
-
Make a Masterpiece
- Crafts for Advertising
- Goodby Silverstein & Partners
- Adobe
- Crafts for Advertising
- Animation & Illustration for Digital Marketing
- 2017
-
Milk Get the Glass Game
- Gaming
- Goodby, Silverstein & Partners
- California Fluid Milk Processors Advisory Board
- Gaming
- Online Games
- 2008
-
Dreams of Dalí
- Art Direction
- Goodby Silverstein & Partners
- The Dalí Museum
- Art Direction
- Art Direction for Digital Screens
- 2016
-
Talking is Teaching: Talk, Read, Sing
- Product Design
- Goodby Silverstein & Partners
- Bay Area Council/Too Small to Fail
- Product Design
- Interactive Design for Products
- 2015
-
OK Go "Needing/Getting"
- TV & Cinema Advertising
- Goodby Silverstein & Partners
- Chevrolet
- TV & Cinema Advertising
- Long Form Branded Content
- 2013
-
Milk Get the Glass Site
- Websites
- Goodby, Silverstein & Partners
- California Fluid Milk Processors Advisory Board
- Websites
- Microsites
- 2008
-
Life Below Water
- Film
- Goodby Silverstein & Partners
- Google / United Nations / Tribeca Enterprises
- Film
- Social Commercials Over 30 Seconds
- 2021
-
Machines
- Film Advertising Crafts
- The Mill
- StubHub
- Film Advertising Crafts
- Special Effects for Film Advertising
- 2018
-
Emily's Oz
- Film Advertising Crafts
- Goodby Silverstein & Partners
- Comcast/XFINITY
- Film Advertising Crafts
- Production Design for Film Advertising
- 2015
-
Emily's Oz
- Film Advertising Crafts
- Goodby Silverstein & Partners New York
- Comcast/XFINITY
- Film Advertising Crafts
- Casting for Film Advertising
- 2015
-
Jingle Hoops
- TV & Cinema Advertising
- Goodby Silverstein & Partners
- National Basketball Association
- TV & Cinema Advertising
- TV Commercials 21-40 seconds
- 2014
-
The Science of Imitation Milk
- Digital Advertising
- Goodby Silverstein & Partners
- California Milk Processors Board
- Digital Advertising
- Campaign Sites
- 2013
-
OK Go "Needing/Getting"
- Film Advertising Crafts
- Goodby Silverstein & Partners
- Chevrolet
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2013
-
Plug into the Smart Grid
- Websites
- Goodby, Silverstein & Partners
- GE
- Websites
- Animation
- 2010
-
Krumpin'
- Viral
- Goodby Silverstein and Partners
- Häagen-Dazs
- Viral
- Viral Films
- 2009
-
Friendly Reminder
- TV & Cinema Advertising Crafts
- Film Graphics Productions
- Discover Card
- TV & Cinema Advertising Crafts
- Direction
- 2000
-
Umbro: Only Soccer
- Advertising Crafts
- UMBRO
- Advertising Crafts
- Photography, Campaigns
- 1997
-
99.99997%
- Advertising Crafts
- UMBRO
- Advertising Crafts
- Photography, individual
- 1997
-
Not a Gun
- Film
- Goodby Silverstein & Partners
- Courageous Conversation Global Foundation
- Film
- Low Budget
- 2021
-
Respond2Racism—First-Responder Twitter Bot
- Impact
- Goodby Silverstein & Partners
- Goodby Silverstein & Partners
- Impact
- Initiatives / Other Enterprises
- 2021
-
Life Below Water
- Writing for Advertising
- Goodby Silverstein & Partners
- Google / United Nations / Tribeca Enterprises
- Writing for Advertising
- Film
- 2021