Gaetan du Peloux
- CCO/CEO
- France
- Member since 2022
Born and raised in Paris, Gaëtan is the eldest of seven children.
He started his career as a copywriter at BBDO in 2004.
He’s now 43 years old and works at Marcel, the creative hot shop of Publicis Groupe, as Chief Creative Officer and co-Chief Executive Officer.
Along with his creative partner, Youri Guerassimov, Gaëtan has produced groundbreaking works for a large span of national and international brands, like “the inglorious fruits & vegetables” for Intermarché, “the black supermarket” for Carrefour, “HackMarket” for Back Market or “WoMen’s football” for Orange, to name a few.
Gaëtan is one of the most awarded French creatives of his generation with more than 300 awards, including several Cannes Lions Grand Prix & D&AD Black Pencils.
He has been honored to chair or take part in all the creative festivals he admires (D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, NY festival, French ADC, …)
Gaëtan thinks that advertising can be the worst job on earth if you do what is expected, and the best one if you do what is contrary. Optimistic, almost naïve, he lives under this philosophy: “they didn’t know it was impossible so they did it”.
Despite constant meetings in Korea, version 78 of video case or 2 weeks shootings ,Gaëtan is simply a happy husband and a father of three.
Contact Gaetan.
