Marcelo Pascoa

I am a Brazilian creative and marketing professional currently working in Miami as Head of Global Brand Marketing for Burger King.

I began my career as a copywriter in agencies such as Grey and DDB, where I was eventually promoted to Creative Director, Head of Digital and Innovation.

In 2014, I was invited by Coca-Cola to lead the development of the 2016 Olympics global campaigns for both Coke and Powerade as the Creative Excellence Director for Coca-Cola Brazil. In 2016, I moved to Atlanta as Coca-Cola’s Global Creative Director.

Throughout my career, I’ve pursued projects that could have a significant impact in popular culture. I believe creative work can be a source of real change, generating exponential growth and business results, while making the world a better, simpler, more interesting place.