Fernando Machado
- Head of Brand Marketing
- United States
- Member since 2017
Fernando joined Burger King in 2014 after spending 18 years in Unilever. Awarded as Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 by M&M Global, Fernando led the groundbreaking "Dove Sketches" campaign. At Burger King, Fernando is infusing the brand with purpose, modernizing its design, and landing iconic campaigns like Proud Whopper, McWhopper and Whopper Sign. With >50 Lions, 11 Yellow Pencils (D&AD), 1 Grandy and 1 Grand Effie, Fernando believes that brands with purpose achieve long term advantage and better business results.
D&AD Awards (5)
-
Vanguards of Photographers
- Gaming
- Gaming
- Brand Partnership
- 2022
-
Warzone in Paradise
- Digital
- Digital
- Social
- 2022
-
Warzone in Paradise
- Digital
- Digital
- Use of Talent & Influencers
- 2022
-
Vanguards of Photographers
- Experiential
- Experiential
- Use of MR
- 2022
-
Vanguards of Photographers
- Entertainment
- Entertainment
- Use of MR
- 2022
