Sherry Collins (her / us)
- Founder, Editor, Writer, and Creative Innovator
- United Kingdom
- Member since 2018
Sherry Collins (her/us), Jamaican Freedom Fighter, is the award-winning founder, editor, writer, and creative innovator of The Pitch Fanzine, launched in 2015 to challenge inequality, discrimination and the lack of diversity in the UK advertising creative industry.
Sherry was honoured with the 2020 Creative Circle President’s Award for her “Extraordinary and inspiring work in promoting diversity, inclusivity and equality in our industry.”
Sherry started out in publishing soon after graduating from London College of Fashion in 2001. She later moved into production as a runner on the Tim Burton film, Corpse Bride and went on to produce commercials, music videos and short films. In 2009, Sherry took time out of her career to spend time with her children during their early years.
In 2017 Sherry launched Pitch Futures to inspire and educate primary school children about the opportunities available to them in the creative industry.
Sherry launched Pitch Superwomen in 2017, acknowledging women working behind the scenes in the creative industry and Pitch Supermen, launched in 2020, to champion male allies supporting women. Over 500 Super People have celebrated their nominations so far.
An anti-racism activist, Sherry launched #AssumeNothing in 2018, the campaign highlighting the racism Black women have faced when attending the Cannes Lions International Festival of Creativity each year. The campaign was reported by various news outlets, including the BBC.
In 2019 Sherry launched Pitch Our Stories to inspire and mentor new adland talent. In April 2020, Sherry launched, Life Lessons Learned, charting her journey from her early years growing up in Jamaica, age 6 to 13, and her time in adland years later.
Sherry publishes a special issue of her magazine in September, Pitch Cool or Pitch Mavericks, championing super brands and community leaders who are doing good for their communities and the world. This year’s issue will be a Jamaican Pitch Mavericks, Part 1, special.
On Wednesdays at 2:30 pm (U.K. Time), Sherry engages with her audience of creative revolutionaries through her weekly newsletter.
Contact Sherry.
