Mariano Jeger

Mariano Jeger
Executive Creative Director, TBWA\Media Arts Lab

Mariano Jeger is an award winning Executive Creative Director at TBWA\Media Arts Lab, Apple’s bespoke creative agency.

With a strong expertise in coordinating and leading multi-disciplinary teams,
Mariano is focused on developing relevant and innovative marketing campaigns, characterized by a high level of craft.

Prior to TBWA\Media Arts Lab, Mariano spent 10 years at R/GA as VP Chief Creative Officer for Spanish Speaking LATAM, where he was responsible for developing and
overseeing the Creative and Strategy Departments in Buenos Aires. Additionally, he led projects in Latin America and collaborated with other offices in the network

In this role he combined strategy and creativity with diverse talent management, adding an integrated business approach to develop connected brands through experiences based on data, design, and technology, while covering end-to-end transformation processes.

At R/GA he managed global, regional and local projects for Nike, Telecom,
Unilever, Patagonia Brewery, Diageo, Google and Samsung, among other
brands.

Prior to R/GA, Mariano acted as Integrated Communications and Digital Creative
Director for Ponce Buenos Aires. He developed global and regional digital
projects and integrated marketing campaigns for Stella Artois and Unilever’s Axe,
Rexona, and Knorr brands.

Prior to Ponce Buenos Aires, he spent five years as Regional Creative Director at
DDB for the Clorox brand, as well as leading the creative efforts for the
Volkswagen, Los Inrockuptibles magazine, and Chandon accounts.

Mariano has received more than 350 industry awards at festivals, including
Cannes, D&AD, ADC, Clio, One Show, NY Festival, AICP, LIA, IXDA, El Ojo, El
Sol, El Diente and Effie.

Mariano has acted as President of the Mobile Jury at El Ojo de Iberoamérica,
President of the Cyber Jury at the Argentinian Creative Circle and President of
the Digital Craft Jury at The Wave. He has also served on the Cyber Jury at
Cannes and Digital Jury at Clio, among other festivals.
Mariano has participated as a speaker in events such as El Ojo de Iberoamérica
(Argentina), The IAB Now Conferences (Argentina), Trimarchi Design Festival
(Argentina), Off Festival (Spain), The Caribbean Festival (Panama), The
Argentinian Creative Circle Masterclasses, and the Inspirational Fest organized
by the IAB Spain.

He was part of the board for the Argentinian Creative Circle and collaborated
actively with Interact and the IAB.
He was a professor at the Escuela Superior de Creativos Publicitarios, where he
taught Art Direction and a seminar on Integrated Communications and Digital