Gabriel Schmitt

As the man behind some of marketing’s most beloved and intentional ideas, it was under Gabriel’s leadership that “Whopper Detour” quickly became Burger King’s best digital promotion ever. Brazilian born, his disruptive work has been featured in The New York Times, on CNN and in Fast Company, to name a few.

Named FCB New York’s Co-Chief Creative Officer in 2019, Gabriel has helped lead the agency to exponential growth. Within the last year alone, Gabriel helmed two of the agency’s most award-winning campaigns to date, both on behalf of client AB InBev including the agricultural initiative "Contract for Change" and cultural phenomenon "Courtside." Combined, both bodies of work played a significant role in FCB’s Network of the Year honor at this year’s Cannes Lions festival.