Dimitri Guerassimov
- Partner/CCO
- France
- Member since 2019
Dimitri was born in Moscow but spent most of his life in France. Starting his advertising career in 2001 as Art Director at BBDO Paris, he moved in 2007 to Marcel, where he played a vital part in building the Paris office with his mentor Anne de Maupeou, nurturing a bold free-spirited creative culture, and raising the profile of prestigious local and International brands (Intermarché, Carrefour, Orange, Rayban, Diesel, Fiat and many more) . After helping make Marcel become the most awarded French agency at the Cannes Lions International Festival of Creativity 3 times, Dimitri has embarked in may 2017 upon the new adventure of building Serviceplan France as Partner and co-CCO with his longtime partner Fabien Teichner. In 2018, as a promising start, Serviceplan Paris ranked 10th independent agency worldwide in the Cannes Creativity Report winning, among other national and international awards, the French Advertising Agency of the Year award at the GPAA.
Dimitri’s passionate work and creative vision has resulted in innovative and iconic work such as Intermarché “Inglorious Fruits and Vegetables”, Marc Dorcel “#Handsoff” and Carrefour "Black Supermarket" to name a few. Along the way, Dimitri has collected more than 500 globally recognized creative accolades, including 58 Cannes lions , the only French D&AD Black Pencil, two D&AD Impact Black Pencils, and a OneShow Green Pencil.
Before being honored to join the D&AD jury, Dimitri has judged the Cannes Lions Festival, LIA, the French Art Directors Club, the Adprint Festival, Shots Awards and the Strategies Grand Prix.
Contact Dimitri.
D&AD Awards (16)
-
Inglorious Fruits & Vegetables
- Direct
- Marcel Worldwide
- Intermarché
- Direct
- Direct Integrated Campaigns
- 2015
-
Inglorious Fruits & Vegetables
- Press Advertising
- Marcel Worldwide
- Intermarché
- Press Advertising
- Press Advertising Campaigns
- 2015
-
Inglorious Fruits & Vegetables
- Integrated & Innovative Media
- Marcel Worldwide
- Intermarché
- Integrated & Innovative Media
- Integrated
- 2015
-
Sugar Detox
- Direct
- Marcel
- Intermarché
- Direct
- Direct Product & Service
- 2017
-
The Freshest Orange Juice Brand
- Integrated & Innovative Media
- Marcel
- Intermarché
- Integrated & Innovative Media
- Integrated - Large Business (over 500 employees)
- 2016
-
Inglorious Fruits & Vegetables
- Direct
- Marcel Worldwide
- Intermarché
- Direct
- Direct Response/Ambient
- 2015
-
#HandsOff
- Direct
- Marcel
- Marc Dorcel
- Direct
- Direct Acquisition & Retention
- 2016
-
The Freshest Orange Juice Brand
- Direct
- Marcel
- Intermarché
- Direct
- Direct Product & Service
- 2016
-
The Freshest Orange Juice Brand
- PR
- Marcel
- Intermarché
- PR
- Best Product Launch
- 2016
-
#HandsOff
- Digital Marketing
- Marcel
- Marc Dorcel
- Digital Marketing
- Use of Social Media
- 2016
-
Inglorious Fruits & Vegetables
- Integrated & Innovative Media
- Marcel Worldwide
- Intermarché
- Integrated & Innovative Media
- Earned Media Campaigns
- 2015
-
Ray-Ban 75 Years of Legend
- Outdoor Advertising
- Marcel Worldwide
- Erika Ferszt
- Outdoor Advertising
- Poster Advertising Campaigns
- 2013
-
Ray-Ban 75 Years of Legend
- Crafts for Advertising
- Marcel Worldwide
- Erika Ferszt
- Crafts for Advertising
- Photography for Advertising
- 2013
-
Panda / Penguins / Walrus
- Press Advertising
- Marcel Paris
- Fiat
- Press Advertising
- Newspaper Press Advertising Colour
- 2010
-
Baby / Blind / Lipstick / Prayer / Stitches
- Press Advertising
- Marcel Paris
- DIESEL
- Press Advertising
- Magazines Press Advertising Colour
- 2009
-
Smiles always find a way
- Photography
- Photography
- Lifestyle
- 2022