Melvin Mangada

The first Hall of Fame member of 4A’s Creative Guild of the Philippines, Melvin led the agency to its record-breaking sixth 4A’s Agency of the Year and seventh Best in Creative Awards in 2017.

Highly regarded for raising the flag for Philippine Creativity around the world, Melvin is this years Campaign’s Creative Person of the Year for Southeast Asia, an honour he previously received in 2015. His agency is consistently the most award-winning agency in the Philippines, earning recognition from important global shows and publications like Gunn Report, The Work, Cannes Lions, Webby Awards, D&AD, London International Awards, One Show, Adfest, and Spikes Asia. Adobo. Asia’s leading publication for advertising community has ranked him as Philippine’s top creative 4 times, including a back-to-back win for 2015 and 2016. He has been recently appointed as President of Design Lotus & Print Craft Lotus at AdFest and is on the Advertising Jury at the ADC Annual Awards.

Melvin spearheads innovation within the agency, introducing services unprecedented in the Philippine advertising industry. He set up How’s Everything, the first full-service production house in an advertising agency in the Philippines. To democratize creativity, he dissolved the creative department, allowing everybody from account management to creative department to collaborate and create solutions.

Melvin takes pride in nurturing creative talents. He created a talent development programe, TBWA\academy to train the next-generation of creatives for the industry. He has also set up the TBWA\ talent fund to support talented advertising students of universities in the Philippines with full scholarship.

Beyond advertising, he lends his talent to help his community. He serves as adjunct professor of advertising at the College of Fine Arts of University of the Philippines, and is on the Board of Trustee of Bright Halls, a non-profit orphanage and Canvas.ph, an organization that promotes reading among children in disadvantaged communities.