Alexandra Trudnowski
- Chief Strategy Officer EMEA & Head DACH; dentsu health
- Germany
I’m a healthcare marketing specialist with over 18 years of experience spanning Rx (prescription drugs), OTC (pharmacy), DTC (Patient Awareness & Corporate Campaigns) and digital strategy/ consultancy and over 15 years of marketing know-how within consumer.
Since April 24, I am Chief Strategy Officer EMEA and Head of DACH for dentsu health. My passion lies in merging creativity with innovation and technology, delivering transformative solutions in healthcare to make our lives a bit healthier.
dentsu health is a specialized practice within our Dentsu network (71.000 people, 145 countries, 16,000 clients globally, powered by 100% renewable energy) and has around 2,000+ health experts worldwide. A real global powerhouse of agencies innovating to impact, working together agile and without limits.
My career journey began in classic advertising, where I created, managed and rolled-out campaigns for global brands like BMW, Coca-Cola, Lancôme, McDonald´s etc. Eighteen years ago, I transitioned to health marketing, combining my love for digital with a creative health focus. Since then, I’ve built European networks, led omnichannel strategies, and luckily guided clients to success.
Beyond work, I’m an advocate at “Healthcare Frauen e. V.” There, I work voluntarily on initiatives for breast cancer and make aware that heart attack in women is different than men. Also striving to inspire young women having both - career and family and supporting projects at Dentsu about it.
What fuels me? Creating impactful patient awareness campaigns, embracing healthcare innovations, and fostering an environment where teams thrive and clients receive exceptional service. And of course – building the most successful health network around EMEA ;o)
Looking forward to connect, create, and make a difference together!
Contact Alexandra.
